A lifestyle blog for the everyday and the once in a lifetime
Buckle in, because I'm about to drop all of my marketing notes from business school on you! Marketing was by far my favorite subject in business school. It's an eye-opening area when it comes to our favorite brands and how they sell their products and services to us on a daily basis. Simply put, the… Continue reading Building Your Brand: Select Your Target Audience
We're continuing the "Building Your Brand" series with something that seems obvious but could actually hold a lot of people up from launching their product or service. In part one we discussed the importance of finding your niche and how it will set you apart from the crowd. In part two we went over all… Continue reading Building Your Brand: Choosing Your Name
Welcome back to part two of my Building Your Brand series!! By now you should have your niche picked out that you want to be at the core of your blog. In today's post we're going to cover your aesthetic. Basically, what the visual components of your brand are going to be! Why does this… Continue reading Building Your Brand: Nail Your Aesthetic
Anyone can have a blog or a YouTube channel, but very few can conquer the illustrious “brand”. I think this is partly because brands can seem so intangible. Just what IS a brand anyway? It’s something that frankly I am no expert in and am still trying to figure out, but in the past few… Continue reading Building Your Brand: Find Your Niche (Hint: Look to your passions)
Carly Ariel 