Tips and Advice, Work

Building Your Brand: Select Your Target Audience

Buckle in, because I'm about to drop all of my marketing notes from business school on you! Marketing was by far my favorite subject in business school. It's an eye-opening area when it comes to our favorite brands and how they sell their products and services to us on a daily basis. Simply put, the… Continue reading Building Your Brand: Select Your Target Audience

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General, Tips and Advice, Work

Building Your Brand: Nail Your Aesthetic

Welcome back to part two of my Building Your Brand series!! By now you should have your niche picked out that you want to be at the core of your blog. In today's post we're going to cover your aesthetic. Basically, what the visual components of your brand are going to be! Why does this… Continue reading Building Your Brand: Nail Your Aesthetic

General, Tips and Advice, Work

Building Your Brand: Find Your Niche (Hint: Look to your passions)

Anyone can have a blog or a YouTube channel, but very few can conquer the illustrious “brand”.  I think this is partly because brands can seem so intangible. Just what IS a brand anyway?  It’s something that frankly I am no expert in and am still trying to figure out, but in the past few… Continue reading Building Your Brand: Find Your Niche (Hint: Look to your passions)

Home

Mini Desk Tour and Tips for Staying Motivated at Home

Let's chat about working at home today. It was the best of times, it was the worst of times. Working at home can be an incredible blessings, and frankly, it's the dream scenario: nowhere else do you get to "call the shots" than from your own home! No commute, no dress code, no fluorescent lights!… Continue reading Mini Desk Tour and Tips for Staying Motivated at Home

Entertaining, Lifestyle

We Threw a Graduation Party!

It wouldn't be a graduation without a party, right? We had a small get-together with our families this weekend to celebrate my grad school graduation. We decided to go with a tiki/tropical theme, in part because it was one of the themes we could find plenty of decor for in Target. Ok, so we didn't… Continue reading We Threw a Graduation Party!

Lifestyle

Briefly Reflecting on Graduate School

The past three years have certainly NOT flown by. Grad school was hard: emotionally, mentally, and yes, probably physically (since, as it turns out, I’ve gained quite a bit of weight since moving to California).  Academically, it was manageable.  But I’ve never felt more challenged to stay focused and true to who I am and… Continue reading Briefly Reflecting on Graduate School

Everyday, Style

Spring Vibes with Stitch Fix

Happy spring! Ok, spring has been here for a while now, but this past week in SoCal has been CHILLY (anyone else from SoCal get what I’m saying?). After a week of clouds and dreary weather, the sun FINALLY came out over the weekend and I felt inspired to run through the fields and wear… Continue reading Spring Vibes with Stitch Fix